ABSTRACT
This article discusses lexical and semantic changes during the COVID-19 pandemic. In this article, we describe semantic shifts, new concepts, and neologisms associated with the COVID-19 pandemic based on the results of an associative survey. A total of 142 respondents voluntarily participated in our online survey. The term 'coronavirus' was taken as a stimulus word. Respondents had to answer what colour and number the word 'coronavirus' is associated with. The results of the study show that the stimulus 'coronavirus' in the minds of people activates the colours red, green, black, blue, yellow and very weakly causes associations with brown, white, gold, purple, colourless, as well as the frequency of the number 19. Additionally, according to the results of the study, it can be said that during the COVID-19 pandemic, negative meanings of colourative vocabulary were actualized (except green, because this colour began to symbolize safety), and numbers and some new concepts that have a nonpositive colouring appeared.